Prêt-à-Porter

Prêt-à-porter, translated as "ready to wear", represents a form of fashion that is produced for the mass market and stands in contrast to haute couture.

Prêt-à-porter developed in the 20th century as a reaction to the exclusive nature of haute couture. With the desire to make fashion accessible to a wider audience, designers began to create ready-to-wear collections that were available in different sizes and at affordable prices.

• Standard sizes: Unlike haute couture, which is tailored to individual measurements, prêt-à-porter offers standardized sizes to serve the mass market.

• Mass production: Prêt-à-porter is produced in large quantities to meet demand in stores and online markets.

• Affordability: Prêt-à-porter fashion is generally more affordable than haute couture, making it accessible to a wider audience.

• Current trends: Prêt-à-porter collections are based on current fashion trends and are quickly available to meet consumer needs.

Prêt-à-porter has revolutionized the fashion world by making fashion more democratic. It allows people of different budgets and styles to participate in the latest fashion trends without having to rely on tailor-made clothing. The presentation of prêt-à-porter collections during international fashion weeks underlines the importance of this form of fashion.

• Accessibility: Prêt-à-porter makes fashion more accessible and democratic by serving the mass market.

• Diversity: The variety of designs and styles in prêt-à-porter collections reflects the different preferences and needs of consumers.

• Speed: Through standardized production and fast releases, prêt-à-porter follows the rapid changes in the fashion world.

• Innovation: designers can introduce innovative concepts and trends to a wider audience through prêt-à-porter.