Industry jargon not your thing? Our glossary will enlighten you!
Instagram is one of the leading social platforms that focuses on visual storytelling and the sharing of images and videos. With over one billion monthly active users, Instagram has become an integral part of the social media landscape.
Photography and videography: Instagram allows users to share photos and videos with various filters and editing options. The platform places a strong focus on visual aesthetics.
Stories: The "Stories" function allows users to share temporary images and videos that disappear after 24 hours. This function promotes spontaneous and authentic content.
IGTV: Instagram TV (IGTV) allows users to create and share longer vertical videos, which is particularly attractive for content creators and businesses.
Reels: The introduction of Reels provides a platform for short, creative videos, similar to other popular video apps.
Explore page: The Explore page shows personalized content based on users' interests and encourages the discovery of new accounts.
Influencer marketing: Instagram has facilitated the emergence of influencers who partner with brands through their reach and authenticity.
E-commerce: The platform has become an important place for e-commerce, with features such as 'shoppable posts' and 'Instagram Shop'
Visual expression: Instagram has revolutionized the way people express their creativity and put visual aesthetics front and center.
Social impact: Instagram influences trends, fosters social movements and enables people to share their stories on a global scale.
Pressure for perfection: The platform is often criticized as it can increase the pressure for perfect images and lifestyles, which can lead to health concerns.
Algorithmic adjustments: Changes in algorithms can affect the visibility of content, which can be challenging for content creators.
Instagram offers companies the opportunity to share visual content and interact directly with their target audience, making marketing more effective and engaging.