Industry jargon not your thing? Our glossary will enlighten you!
Usability refers to the user-friendliness or suitability for use of a product, website or application. A user-friendly design aims to make the interaction between users and the system efficient, effective and satisfying. Usability is crucial to ensure that users can easily achieve their goals without encountering obstacles.
Ease of use: The system should be easy to understand and users should be able to navigate effortlessly through the user interface.
Efficiency: Users should be able to complete tasks quickly and with minimal effort.
Effectiveness: The system should result in users successfully achieving their goals without errors or misunderstandings.
Satisfaction: Using the system should be a positive experience and users should be satisfied with the outcome.
Usability tests are evaluation methods in which real users use the system to uncover weaknesses in the user experience. Observations, interviews and feedback provide developers with valuable information for improving usability.
Customer satisfaction: High usability leads to satisfied customers who can navigate easily and achieve their goals.
User loyalty: User-friendly products promote user retention as they have positive experiences.
Productivity: Usability helps increase efficiency and productivity by reducing the time it takes to complete tasks.
Brand image: A user-friendly design strengthens the image of a brand and signals quality awareness.
Usability is important to ensure that users can easily use products, which leads to satisfaction, productivity and customer loyalty.