Industry jargon not your thing? Our glossary will enlighten you!
Commercial models are those models who are booked for print campaigns, poster series, online commercials or TV commercials. Basically, a commercial model is mainly used for advertising shoots, so they can also be described as advertising models.
While commercial models are booked for advertising shoots, they are not to be found on the catwalks and fashion shows of this world. This is the territory of fashion models. Exclusive shots by star photographers and artistic photo series for high-end fashion magazines, on the other hand, are a case for the editorial model.
Unlike the more extravagant fashion models, a commercial model embodies a more classic ideal of beauty.
A commercial model impresses with the following visual characteristics:
Natural beauty
Harmonious facial features
Flawless complexion
Pleasant proportions
Healthy appearance
The commercial model's appearance is not offensive, but at best evokes memories of people from the viewer's everyday life. Good advertising effectiveness, versatility and photogenicity are important.
A good body image is also a great advantage. This makes it possible to be fully absorbed in the required role.
You can find all the important information about working as a commercial model here at Jobwork.
A commercial model does not necessarily have to have the classic model dimensions. How heavy, how tall or how old the model should be depends on the respective customer, the product and the target group. The important thing is that the audience can easily identify with the commercial model, discover similarities to themselves and be won over by the model's likeable nature. There are therefore no clear guidelines for the appearance of commercial models. You can try your luck even if you don't look like a typical model. As long as you have that certain something, your chances are not bad.
Although the world of fashion models is generally more glamorous than that of commercial models, the earning potential is similar. Commercial models are particularly versatile, which is why they can be used in numerous advertising campaigns and therefore receive many orders. The bottom line is that this results in a very good income, which in the long term need not fear comparison with that of a high-fashion model.
Basically, a commercial model naturally has the opportunity to try her hand at high fashion or editorial modeling. However, a successful commercial career makes this change more difficult. People associate the model with the products she has advertised. This recognition value may prevent follow-up orders for a high fashion show, for which new faces are actually sought. However, the other direction - from high fashion to commercial model - is possible at any time without any problems.