Editorial Shooting

Editorial shootings refer to those photo shoots that are conducted for the creation of images for the main photo spreads in print magazines – usually fashion magazines. Given its high public visibility and its potential to provide a career boost and subsequent jobs, an editorial shooting is one of the most coveted jobs in the modeling industry.

The editorial shooting stands out from a regular advertising shoot in one particularly special aspect: its artistic demand.

• Setting: In regular advertising shoots, the background and setting don't play a particularly large or noticeable role. The goal of such shoots is to sell a product. In an editorial shooting, however, the photographer consciously incorporates the background into the photo. The setting is an essential part of the composition.

• Fashion: The model does not present run-of-the-mill clothing, but showcases elaborate and high-class designer fashion together with the photographer. However, the fashion pieces are not the focus in editorial shooting; they blend into the overall artistic concept.

• Props: While in commercial shoots the product is the focus and additional props would only be a distraction, it's entirely different in an editorial shooting. The photographer purposefully uses props to realize their artistic visions and create a total work of art.

An editorial shooting, therefore, gives the photographer the opportunity to implement an artistic vision. Although the assignment typically comes from a modeling agency, the photographer has much more freedom in execution than in a purely commercial advertising shoot. While in the latter the client usually has precise ideas of how they want their product presented, in an editorial shooting, the photographer can let their creativity run wild.

Editorial shooting is considered one of the crown disciplines in the fashion world. At Jobwork, you will find all the important information about it.

In an editorial shooting, the effort expended and the actual use of the resulting photos unfortunately do not correlate. In most cases, the images are only published once. Therefore, the model fee for an editorial shooting is correspondingly low. Additionally, these special shoots are also particularly popular, leading to an oversupply of models, which in turn depresses the payment.