Expert Advice

Expert advice is an essential tool in marketing, especially for complex products and services. It differs from conventional advertising measures due to its highly personalized, customer-oriented approach. Specialist consultants are experts in their field and offer in-depth information and solutions tailored to the customer's specific needs and questions.

Expert advice is used as a strategic marketing tool to promote sales. It is particularly relevant in areas where products or services are highly complex, such as photovoltaic systems. Specialist advisors can be found in retail outlets, at trade fairs, in the hospitality industry and at special promotional events.

The main objectives of expert advice include:

• Increasing sales figures through expert advice.

• Increasing product and brand awareness.

• Building a trusting relationship with customers.

• Supporting customers in their decision-making process.

Comprehensive product knowledge is essential for successful specialist advice. Specialist advisors must be able to convey complex information in an understandable way and gain the customer's trust. They should not only provide information, but also offer a solution to the customer's individual problems.

Expert advice is often organized by specialist agencies that recruit suitable personnel for temporary promotional campaigns. Consultants are carefully trained and given the materials and information they need to perform their tasks effectively. There are both self-employed and permanently employed consultants whose roles and responsibilities may vary.

Specialist advice usually follows a multi-stage process:

• Getting to know the customer and clarifying their concerns.

• Imparting specialist knowledge and building trust.

• Identifying options for action and solutions.

• Support in weighing up options and making decisions.