Industry jargon not your thing? Our glossary will enlighten you!
In this case, the term "broadcaster" refers in particular to television or radio stations on which the finished productions are broadcast. Broadcasters usually buy the series, films or shows they broadcast from production companies.
However, it is also possible for broadcasters to commission productions that are then produced according to their concept and specifications.
The broadcaster also decides on the budget and airtime available for a production. The production company can plan and design the project according to these specifications.
Television broadcasters are companies that produce and broadcast television programs. They offer a wide range of content, from news and education to entertainment and sport. Broadcasters can operate locally, nationally or internationally and are designed to appeal to different target groups. Each station has a unique program identity and positioning that defines its audience.
Radio stations are specialized organizations that produce and broadcast radio programs. Similar to television stations, they offer a variety of content, but without visual elements. Radio stations are known for their versatility, from music and talk shows to news and radio plays. They have the advantage of being easily accessible even in regions with limited infrastructure.
Information dissemination: Broadcasters are important sources of information. News channels provide the latest news, while educational programs provide information on various topics.
Entertainment: A large part of entertainment, be it in the form of series, films or music, comes from television and radio stations. They shape cultural preferences and trends.
Cultural diversity: Broadcasters contribute to the preservation and dissemination of culture. This can be done through cultural programs, local productions and the promotion of artists.
Advertising and revenue: Many broadcasters are financed by advertising revenue. They offer companies platforms to present products and services to a wide audience.
Digitalization: Digitalization has transformed media consumption. Broadcasters have to adapt to streaming services, online platforms and new technological trends.
Audience retention: In an era of information overload, retaining audiences is a challenge. Broadcasters are investing in content that creates a strong bond with their target audience.
Diversity and inclusion: Broadcasters face pressure to produce diverse content and ensure that different demographics are represented.
Content is selected based on the station's target group, current trends, relevance and programmatic focus. Editorial teams play a decisive role in this process.