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A trade fair hostess (or male: trade fair host) looks after guests and visitors directly on site at events and trade fairs. They are part of the event staff. Unlike foreign language hostesses, who are responsible for communicating with guests from abroad, or model hostesses, who tend to take on representative tasks, trade fair hostesses have a broader range of requirements and a more extensive field of activity.
Due to the emergence of more and more new types of events and promotions, the typical tasks of trade fair hostesses and hosts have changed in recent years. Today, it is no longer just about working at trade fairs or sales events.
The following areas are now also included in the job profile of hostesses:
Looking after info points
Looking after guests at receptions
VIP support
Checkroom distribution (e.g. in the theater)
Interpreting
Walking act (e.g. dressed up as a mascot)
The requirements change from job to job. The client usually informs the fair hostess about the specific tasks to be covered at the appropriate time.
The event industry is currently taking off again and the demand for trade fair hostesses and hosts is high. At Jobwork you will find all relevant information about this profession.
The requirements profile for a trade fair hostess is clearly defined. It includes the following points:
Well-groomed appearance
Friendly nature
Very good knowledge of German
Very good foreign language skills (preferably English)
Distinct customer orientation
Trade fair hostesses must also be able to present a wide variety of customers and products with a great deal of enthusiasm. A serious and friendly demeanor is important.
A job as a fair hostess is particularly popular with young men and women who want to earn some extra money alongside their training or studies. Young people who no longer live at home are particularly reliant on such part-time jobs to supplement their household budget.
Although hosting jobs are usually only limited to a few days, companies are very interested in an excellent public image. If they are satisfied with the work of the hosts they have booked, they will be happy to come back to them again and again. This can turn a one-off collaboration into a long-term business relationship.
Trade fair hostesses usually work on a project basis with the companies they represent. Accordingly, the validity of the contract is limited to the duration of this cooperation. In the case of trade fairs and similar events, it is only a matter of days.
The situation is slightly different in the case of info points. These usually have to be maintained for several days, if not weeks. The validity period of the employment agreements is correspondingly long.
The contracts usually regulate the working hours, the location and the fee of the trade fair hostesses. They also contain information on dress codes.
According to the Duden dictionary, the word hostess is female, but this does not mean that only women can work as trade fair hostesses. Male trade fair hostesses are not uncommon and are completely normal in the industry - they are usually referred to as hosts.