Industry jargon not your thing? Our glossary will enlighten you!
A newsfeed is a digital tool that provides users with continuously updated content such as news articles, blog posts, videos and social media posts. It is often used on news portals, social networks and in apps to provide users with personalized content.
Modern news feeds use algorithms to personalize content based on the user's preferences, usage behavior and interactions. These algorithms filter and prioritize content to maximize relevance and engagement.
Advantages of newsfeeds:
Personalization: users receive content that is tailored to their interests.
Timeliness: Constant updates ensure a steady stream of fresh information.
Variety: Newsfeeds provide access to a wide range of topics and sources.
Despite their popularity, newsfeeds are also subject to criticism. There are concerns about data protection, information overload and the spread of misinformation. The algorithmic selection can also lead to a filter bubble in which users only see opinions and news that reflect their own views.
Personalization is based on algorithms that analyze the user's previous engagement, including articles read, interactions and search behavior, to suggest relevant content.