Farewell term chaos, we give you the talk - from a to z
Industry jargon not your thing? Our glossary will enlighten you!
In the world of creative industries, especially in the music and fashion industries, the term "label" refers to a brand or company that produces, promotes and distributes music productions or fashion collections. In the music industry, labels are known as record labels, which play a central role in the career development of musicians, while in the fashion industry, fashion labels set trends and promote designers.
Music labels are crucial for the recording, production, marketing and distribution of music. They provide musicians with resources for recording, marketing and often tour support.
In the fashion industry, labels focus on the design, production and marketing of fashion items, often being the driving force behind the latest trends.
Labels are more than just production companies; they are closely linked to the image and identity of the artists or designers they represent. They play an essential role in public perception and branding.
The challenges for labels in both sectors are diverse and include digitalization, changing market conditions and new competitors. Music labels are navigating a world dominated by digital distribution and streaming, while fashion labels are confronted with sustainability issues, rapid trend changes and online retail.
The path to a music label often begins with the development of a unique musical style and a solid fan base. Musicians can gain exposure through performances, online presence and networking. Sending demo recordings to labels or participating in music competitions and showcase events are also common methods.
Setting up a label requires industry knowledge, a solid business model and usually also start-up capital. A clear understanding of the target group and market niche is also important.