Industry jargon not your thing? Our glossary will enlighten you!
Virality refers to the ability of content to spread rapidly and exponentially across the internet. Content is considered "viral" when it is shared quickly and widely through social networks, online platforms or word of mouth.
Rapid distribution: Viral content spreads quickly via various online platforms.
High reach: The aim of viral content is to reach a large number of people and attract attention.
Interactive character: Viral content is often interactive or encourages discussion and sharing.
The virality of content is influenced by various factors:
Emotional appeal: content that triggers emotions such as joy, surprise or outrage is more likely to be shared.
Simplicity and clarity: Clear and simple messages are more accessible to a broad target group.
Topicality: Current topics are more likely to go viral.
Marketing: Virality is a coveted goal in online marketing in order to effectively advertise products or services.
Social media: Platforms such as Facebook / Meta, X and Instagram are ideal environments for viral distribution.
Campaigns: Viral campaigns are often used for social causes, charities or political movements.
Loss of control: Viral success is not always predictable and there is a risk of losing control of the context.
Negative virality: Content can also go viral for negative reasons, which can be detrimental to companies or individuals.
Yes, theoretically any content can go viral, but it depends on various factors, including the relevance and emotionality of the content.