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Industry jargon not your thing? Our glossary will enlighten you!
An extra face is a model who stands out from the mainstream due to her special look. In other words, what is commonly known as a "character type" or "strong personality". An extra face impresses with its individuality and unusual look.
The industry is so short-lived these days, with trends following one another at ever shorter intervals. It is important to stay up to date at all costs and always stand out from the average.
This is why customers are particularly often on the lookout for the following models:
Beard model: Although a beard is no longer unusual today, beard models stand out once again from the masses of beard wearers. In addition, particularly long beards open up styling options that models without beards do not offer.
Tattoo model: Tattoos have also long since arrived in the mainstream of society, but particularly unusual motifs still cause a stir. Be it because they are particularly large or particularly colorful.
Best agers: Although there is no set limit, within the industry this term is used to describe models who are 40 or older. They embody life experience and a certain distinction that young models cannot have.
Double: Celebrities are of course a stroke of luck in terms of advertising, but they also cost a lot. Not every client can therefore afford a collaboration. A double is much cheaper. And when used correctly, a certain wink definitely has a sales-promoting effect.
Models with an unusual height are also in great demand, as are models with a disability.
If you fall into one of these categories and are interested in a casting as an extra face, Jobwork will provide you with the most important information.
The advertising market is highly competitive. Generating attention for your product or service is becoming increasingly difficult. However, an extra face can help you stand out from the crowd.
An Extra Face has the following advantages:
That certain something: The advertising and modeling industry is often very streamlined. Many campaigns are based on average tastes in order to reach as many customers as possible. This results in a uniform mishmash of faces and looks. Extra faces stand out, bring that certain something and provide a breath of fresh air.
Brand loyalty: If customers associate a distinctive face with a particular brand, they are more likely to remain loyal to that brand.
Recognition value: Extra faces are more likely to be remembered than classic models thanks to their atypical appearance. Customers also benefit from this high recognition value.
When it comes to the uniqueness and acceptance of extra faces, there are clear limits. Although these are not clearly defined, the attraction of the unusual quickly turns into rejection when it comes to very extreme looks.
There are no model agencies that specialize specifically in the placement of extra faces. However, the relevant players in the industry have long since recognized the signs of the times and almost every agency today has a department for the search for or placement of exceptional character types.