Promotion of Sales

Sales promotion is an essential part of marketing that focuses on increasing sales of products and services. This process encompasses various activities within the corporate structure, including product development, manufacturing and distribution.

1. Product policy: This refers to all measures relating to a company's product range, from design to development based on market observations and customer needs.

2. Pricing policy: The aim is to maximize profits through strategic pricing and differentiation.

3. Distribution policy: Decisions on the placement of products on the market and the choice of distribution channels.

4. Communication policy: Shaping the company's image and shaping the public's perception of the product.

• Advertising and public relations: These areas aim to positively establish the company and brand image in the public eye. They include activities such as media campaigns, events and social commitment.

• Sales promotion: These are consumer-oriented, short-term measures such as time-limited campaigns or promotions aimed directly at motivating buyers.

• Merchandising: As part of marketing logistics, merchandising combines all activities to increase sales and includes the placement and presentation of goods.

• POS merchandising (Point of Sales): This area comprises the complete product management between manufacturer and retailer at the point of sale, including tasks such as shelf maintenance and product range design.